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Blue Ocean Strategy: Build Execution into Strategy

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Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book

Buy New: $6.95

Sales Rank: 1072469

Format: Download: Pdf
Media: Digital
Pages: 17

ASIN: B000M5KR0G

Publication Date: December 16, 2004
Availability: Available for download now

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Editorial Reviews:

Product Description
A company does not consist solely of top and middle management. A company is everyone from the top to the front lines, and it is only when members of an organization are aligned around a strategy and support it, for better or worse, that a company stands apart as a great executor. This chapter emphasizes fair process as key to creating a culture of trust and commitment that motivates people deep in the ranks to execute the agreed strategy.

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