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Blue Ocean Strategy: Build Execution into Strategy | 
enlarge | Authors: W. Chan Kim, Renee Mauborgne Publisher: Harvard Business School Press Category: Book
Buy New: $6.95
Sales Rank: 1072469
Format: Download: Pdf Media: Digital Pages: 17
ASIN: B000M5KR0G
Publication Date: December 16, 2004 Availability: Available for download now
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Product Description A company does not consist solely of top and middle management. A company is everyone from the top to the front lines, and it is only when members of an organization are aligned around a strategy and support it, for better or worse, that a company stands apart as a great executor. This chapter emphasizes fair process as key to creating a culture of trust and commitment that motivates people deep in the ranks to execute the agreed strategy.
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