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Blue Ocean Strategy: Overcome Key Organizational Hurdles | 
 enlarge | Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book
Buy New: $6.95
Sales Rank: 1658370
Format: Download: Pdf
Media: Digital
Pages: 27
ASIN: B000M5KR06
Publication Date: December 16, 2004
Availability: Available for download now
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Product Description
Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. For managers facing the challenge of execution there are four hurdles to deal with, ranging from waking up employees to the need for a strategic shift to dealing with limited resources. This chapter introduces a concept the authors call tipping point leadership, which allows managers to overcome the four hurdles fast and at low cost while winning employees' backing in executing a break from the status quo.
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