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Blue Ocean Strategy: Focus on the Big Picture, Not the Numbers

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Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book

Buy New: $6.95

Sales Rank: 1149612

Format: Download: Pdf
Media: Digital
Pages: 23

ASIN: B000M5KQZC

Publication Date: December 16, 2004
Availability: Available for download now

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Editorial Reviews:

Product Description
Most companies' strategic planning process keeps them wedded to red oceans, competing within existing markets. This chapter develops an alternative approach to the existing strategic planning process that is based not on preparing a document but on drawing a strategy canvas. This approach, which is easy to understand and communicate for effective execution, consistently produces strategies to unlock the creativity of a wide range of people within an organization and open companies' eyes to blue oceans.

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