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The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures | 
| Author: Dona M. Wong
Publisher: W. W. Norton & Company
Category: Book
List Price: $29.95
Buy New: $13.99
as of 9/10/2010 19:57 MDT details
You Save: $15.96 (53%)
New (30) Used (16) from $12.19
Seller: wholelottabooks
Rating:  16 reviews
Sales Rank: 12496
Media: Hardcover
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 7.1 x 0.8
ISBN: 0393072959
Dewey Decimal Number: 658.452
EAN: 9780393072952
ASIN: 0393072959
Publication Date: January 4, 2010
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780393072952 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: - to choose the best chart that fits your data;
- the most effective way to communicate with decision makers when you have five minutes of their time;
- how to chart currency fluctuations that affect global business;
- how to use color effectively;
- how to make a graphic “colorful” even if only black and white are available.
The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields. 500+ illustrations
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| Customer Reviews:
Showing reviews 1-5 of 16
Useful book August 24, 2010
Peter Singapore
The book is quite basic, but it is amazing how many basic mistakes we make when trying to present numbers. I like how the author explains why you shouldn't use 3D chart and graphs. It was an easy read.
Great book August 11, 2010
S. Elias (Tampa, FL)
I have been doing operations reporting for 5 years, and this book has great tips. I am already implementing some of their recommendations.
Simple, nice and sweet. Good for corporate and financials.
 Returned the book July 12, 2010
A guy named Kim
This book is a very simplistic, basic, re-statement of concepts found in Edward Tufte's excellent book, "Visual Display of Quatitative Information" (which is 5 stars). This is not a useful reference book.
Specifically:
1. Book does not acknowledge that most data graphics will be done usine Microsoft Excel. In fact, this book recommends design that cannot be done with graphing software-- designs that must be done in a graphic software such as Adobe Illustrator, Powerpoint, etc.
2. Book is very biased towards newspaper printing of graphs.
3. Book does not mention that very often graphs are viewed jointly in a presentation and referred to verbally. The book's suggestions on color shading of data element make it impossible to refer to verbally-- if you followed the book, you'd have 4 shades or the same color for bars in a graph-- how would you refer to one specific bar when talking about the graph? Although it is sometimes gaudy, using distince contrasting primary colors makes it easy to refer to data elements in the graph, e.g., "The red bar shows..."
4. Book suggests using log scale. Not only do log scales distort data, who really understands them? NOT recommended by graphics professionals seeking to communicate with the masses.
5. Book suggests using spider graphs. I among those who think they look chaotic and do not communicate well at all. NOT recommended.
6. Book cover violates directive in the book to use white font when placing type on dark background.
7. Book is heavily biased towards display of financial information.
 Wrong positioning June 5, 2010
I-chih Li (Taipei City, Taiwan)
This is a good book, just like many other infographics book. But a basic problem: This book is to hard for beginner and to little for professional.
 Simply Great April 30, 2010
Esteban Martinez
Simple, clear, concise, to the point, very practical...
This book is just a GREAT quick reference guide for those wanting to make the most of their data.
Showing reviews 1-5 of 16
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